A free sales assessment tool that shows exactly where revenue leaks
Most sales problems are diagnosed by opinion. Sales Compass replaces that with structured evidence: a scored assessment of how your sales organization actually operates, completed in about 10 minutes and returned as an instant report.
What the assessment measures
The assessment scores seven domains that determine whether a B2B sales organization can grow predictably.
- GTM and sales strategy — focus, ICP, segments and value proposition
- Sales organization and operating model — roles, coverage, cadence
- Sales execution — pipeline discipline, qualification, forecasting
- Enablement and pre-sales — playbooks, messaging, demo readiness
- Data, CRM, AI and automation — visibility and decision support
- Pricing, packaging and commercial model
- Sales leadership and management rhythm
How it works
Answer 42 yes/no and scaled questions grouped by domain. Scoring is applied instantly and presented as a Sales Readiness Diagnostic — an at-a-glance view of strengths, gaps and the two or three areas worth fixing first.
- No sales call required to see your results
- Save and resume with your own email and PIN
- Optional deep-dive assessment with 420 questions when you need board-grade evidence
Why structured assessment beats a gut check
When leadership disagrees about why the pipeline is not converting, the fastest way forward is a shared, evidence-based picture. A scored assessment surfaces the disagreements themselves — which is usually where the real problem sits — and turns them into a prioritized action list instead of another debate.
Frequently asked questions
What is a sales assessment tool?
A sales assessment tool is a structured questionnaire that evaluates how a sales organization operates — strategy, structure, execution, enablement, data, pricing and leadership — and converts the answers into scores that show where performance is being lost.
Is the Upstream sales assessment free?
Yes. Sales Compass Lite is free and takes about 10 minutes. A deeper 420-question version is available for organizations that want a full diagnostic.
Who should complete the assessment?
CEOs, CROs, VPs of Sales and sales operations leaders. Results are strongest when three to five stakeholders answer independently and you compare the spread.
See where your sales organization stands
42 questions, about 10 minutes, and an instant diagnostic across seven domains of commercial performance.
Run Sales Compass Lite